Use Jira business projects for marketing projects
This page is for business projects
To check whether you’re in a business or software project, select More actions (•••) next to the project name in either the header or the sidebar. At the bottom of the menu that opens, your project details will be shown.
Marketing teams do a huge range of activities within a business, from basic promotion planning to executing large multi-channel campaigns, and everything in between.
Often, these activities involve developing content for the business.
Jira business projects come with a content management project template, with a workflow to help you develop marketing assets and copy.
Track all content types
You can treat each item in your business projects as one piece of content (like a marketing email), or you can use one item to track content activity (a website update, for example).
All your content is trackable on the board, so you can easily see what's in progress, in review, and queued up for approval.
Modify to suit your process
Depending on how you manage content in your business, you may want to change this workflow to include additional steps. For example, you may want to add a pre-publishing process.
Capture your assets
You can easily attach drafts and review copies to each work item representing your content. You will still need to version control, but with a full history of activities and dates, keeping track is so much easier.
Use due dates
To avoid missing publishing deadlines, set due dates on your work items. You can set a due date per item, or, to manage all the lead-up activity, set due dates on any subtasks as well.
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